Overview
What is Origami?
Origami turns a company's website into an app that AI assistants like ChatGPT and Claude use to explain, quote and sell its product.
Buyers used to start with a search engine. Now they ask an AI assistant which product to choose, and they act on the answer. Without help, the assistant answers from what it remembers: prices that have changed, plans that were renamed, features that never existed.
Origami gives the company a voice in that conversation. It reads everything the company publishes and serves it to assistants as an app, so every answer is current, cited and ends with a next step.
What an Origami app does
An Origami app is a hosted Model Context Protocol (MCP) server, the open standard AI assistants use to connect to outside tools. When a buyer asks about the company, the assistant calls the app and gets:
- Answers from the company's own pages, each with a link to its source.
- Plans and quotes calculated from the published pricing, shown as an interactive card in the chat.
- A next step: a trial link or a demo booking, tracked back to the conversation.
How it fits together
- Read. Origami crawls the public site, labels each page (product, pricing, docs, help, security, comparisons, customers) and keeps every section with its URL.
- Build. Pricing becomes structured plans with seat rules. Everything else becomes a searchable, cited index.
- Serve. The app is published at its own MCP URL, with tools for questions, plans and quotes, and widgets that render in the chat.
- Measure. Every tool call is logged with its outcome, so you can see what buyers ask and which conversations lead to trials.